A STEADY SOURCE OF BUSINESS LEADS
Many people I meet express a number of mistaken beliefs about Google and the other major search engines and the important role they have assumed in today's economy.
Most small business owners are unfamiliar with the power of Google in terms of creating a steady source of business leads for their particular business. Google's recent change which seamlessly incorporates Local search results into Google's normal search results pages underscores that fact.
And many of those business owners who happen to be aware of the power of Google are at a total loss when it comes to developing a strategy to tap into the tremendous power of Google as a continuing source of business leads.
In just the Huntsville area alone many small business owners have yet to understand the power of Google to provide a steady stream of business leads each and every month. Depending upon your conversion rate when dealing with new leads, your business could be missing out on the opportunity to grow.
With a special account, you can actually log into Google in order to determine how many people on average search for any particular term in a given month. You can also determine the number of times consumers in a local market search for a particiular type of product or service. For example, look at the following table depicting the number of times people in the Huntsville area search for real estate.
| KEYWORD | LOCAL MONTHLY SEARCH VOLUME
|
| huntsville al homes | 91 |
| huntsville al homes for rent | 81 |
| huntsville al real estate | 720 |
| huntsville al homes for sale | 260 |
| homes for sale huntsville al | 240 |
| huntsville homes for sale | 320 |
| new homes huntsville al | 73 |
| huntsville al new homes | 22 |
| houses for sale in huntsville al | 590 |
| homes huntsville al | 46 |
| huntsville homes] | 170 |
| huntsville alabama homes for sale | 110 |
| new homes in huntsville al | 46 |
| huntsville real estate | 560 |
| huntsville alabama mls | 73 |
| real estate huntsville al | 470 |
| huntsville alabama homes | 36 |
| homes for sale in huntsville alabama] | 130 |
| homes for sale in huntsville] | 58 |
| huntsville al home builders] | 36 |
| houses for sale in huntsville alabama | 46 |
| home for sale huntsville al | 28 |
| huntsville houses for sale | 22 |
| houses in huntsville | 21 |
| real estate in huntsville al | 140 |
| land for sale in huntsville al | 36 |
| houses for sale huntsville al | 110 |
| huntsville new homes | 22 |
| realty huntsville al | 20 |
| custom home builders huntsville al | 36 |
THATS OVER 4000 LEADS EACH AND EVERY MONTH !
Keep in mind that these figures come directly from Google. They represent the average number of times EACH MONTH that these phrases are searched. You can easily see from the search phrases that most of those people are interested in some type of Huntsville real estate. What real estate agent in the Huntsville area would not want to have a ready source of targeted, prequalified leads each month?
The problem is that most small businesses including local real estate companies have absolutely no idea how to take advantage of these leads. They don't know how to connect with these leads in the first place. As a result, only their competition is able to take advantage of this huge pool of leads each month.
It starts with Google and causing your website or web presence to move higher in the Google rankings. It is not necessary to have a website in order to gain access to these lads. But for those of you who already have a website you should know that just because you have a website you aren't necessarily able to tap into this source of leads. You need to be listed on
PAGE ONE!
You see, its not enough to be listed on Google's second or third pages. Extensive studies conducted by Google indicates that only about 3% of the time will a person venture from the 1st page to the second page. And fewer still go from the second page to the third page. As we like to say "
If you aren't on page one, you make as well be on the last page".
The trouble is that many of those business owners who recognize the importance of being on page one for the highly relevant searches that are being conducted each month, are totally unaware of how to get positioned on page one.
A continuing fallacy I hear almost on a daily basis is that somehow being on page one is totally related to KEYWORDS. Nothing could be farther from the truth. While keywords indeed have some influence upon a site's position on Google, that influence is only about 1% of the total areas that influence a site's position.
How Much Business Are You Missing?If you are located in or near Huntsville, and you would like to know how much business you are missing each month, drop me an E-mail and tell me something about your business. Do you have a website? What do you sell? Who is your target market?
I will do all the research in Google, and forward the information to you at no charge and no obligation whatsoever.
Gerald@addstar.com And did you know that
you don't need a website in order to take advantage of the power of Google? If you want to learn how to get access to those leads from Google without a website, just drop me a line
Gerald@addstar.com and let me show you how easily that is done.